On April 9, 2014, T-Mobile released their first of three parts to their "Un-carrier 4.5" initiative. According to T-Mobile, "With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line." Known as Get Out of Jail Free Card, T-Mobile offered to pay off the Early Termination Fees (ETF), up to $375 per line, for individuals and families who wanted to switch from AT&T, Verizon, or Sprint to T-Mobile. On January 8, 2014, T-Mobile revealed Un-carrier 4.0. ![]() Furthermore, calls and texts to Canada and Mexico from the U.S. The domestic high speed allowance is used while roaming, after which slower speeds or deprioritization may apply. On July 9, 2015, T-Mobile launched Mobile Without Borders to offer high speed data roaming while in Canada and Mexico at no additional cost, in addition to providing unlimited talk and text roaming in these countries via Simple Global. They also announced $0 down for most tablets, including the newly to them arrived iPads. On October 23, 2013, T-Mobile announced a Un-carried 3.5 promo offer, which gave customers 200MB of free data for their tablets. See section Roaming for more information. On October 9, 2013, T-Mobile introduced their third phase of the "Un-carrier", which was the introduction of basically free international roaming. Also, the carrier dropped the $10/month fee for the original JUMP! plan. This is a new JUMP! On Demand program, which permits three upgrades per year instead of the two offered by the original JUMP!. On June 27, 2015, T-Mobile announced Un-carrier Amped 2.0. AT&T and Verizon require that customers wait 2 years before they can upgrade their phone. T-Mobile users with Jump! as of Feb 14th are no longer required to wait 6 months for the first upgrade. On July 10, 2013, T-Mobile introduced Un-carrier 2.0 as Jump, a new add-on for its monthly plans which allows customers to upgrade their phone up to two times per year, by trading in their phone to purchase a new one at the same price as a new customer. It is possible to create a family plan by adding lines at a reduced cost. A second line costs $30 extra, while any additional line beyond this costs $10 extra (before extra data). The customer fully owns the phone and no longer makes any future payments once they have completed paying off their phone. The cost of that monthly payment depends on the device. Under the Simple Choice plans, customers pay a portion of their device's price up-front, and pay off the remainder through monthly payments for two years. In November 2015, the amounts on 1 GB, 3 GB and 5 GB plans (excluding the 2.5 GB limited time promotion) were doubled to 2 GB, 6 GB and 10 GB respectively for all new and existing customers at no extra cost. The data allotment was supposed to automatically revert to 1 GB after January 2, 2016, but never did. Existing customers had to call T-Mobile by the end of September 2014 to benefit from this offer. In July 2014, T-Mobile offered a limited time promotion on 4 and 5 line family plans, changing their 1 GB per line unthrottled data to 2.5 GB at no extra cost. On its first anniversary in March 2014, these amounts were changed to the following: 1 GB, 3 GB, 5 GB or unlimited with the same base prices. ![]() Options for 2.5 GB or unlimited data were offered for an extra monthly fee. The contract-free Simple Choice plan, also known as Un-carrier 1.0, debuted in March 2013 by offering unlimited calling and text messaging with 500 MB of unthrottled data monthly for a base price of $50. Simple Choice - No Service Contracts (Un-carrier 1.0) 9 Un-Carrier for Business (Un-carrier 9.0).1 Simple Choice - No Service Contracts (Un-carrier 1.0).T-Mobile announced the change to its customers through a press release. A replacement feature was available, but also required an increase in price by first changing rateplans and adding features for additional fees. When T-Mobile couldn't continue to support the feature, customers were given 32 days notice that the service promotion ended, and the feature would be removed from all existing accounts. The feature provided unlimited service to customers visiting in Mexico and Canada. Such as with T-Mobile's "Mobile Without Borders" feature in UnCarrier 3.0. ![]() Occasionally, the promotion is dropped all together. Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrier 6 was moot after the move to all unlimited data plans). It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis.
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